Pinterest is an excellent social media mobile application, as a way to get your work out to more people. When you create a board, your work is on display through your pins, but re-pins spread like wildfire when people discover something they love, determining your overall success.
Pinners gonna pin.
Getting your work out there is vital to a freelance designer, and the more venues online you can display it in, the better. Pinterest has a strong user base. According to Pinterest’s blog, as of September 2015, there are 100 million people actively pinning everything from recipes, to gardening ideas each month. Since people look at Pinterest for many different reasons, this could mean a whole lot of views and repins from people who could be potential clients needing graphic design work.
What’s in “Store” for you with Buyable Pins?
Pinterest and Shopify have now joined forces to allow customers to buy items and services right through Pinterest pins with the “Buy it” button. This can draw more customers to your design business, by allowing them the convenience of purchasing right when they find the perfect designer – you! By setting up a store in Shopify, pins of your products and services are now a click or so away from getting you new clients using Buyable Pins.
You’ve been promoted!
Lastly, if you are a US user and have taken the plunge into Pinterest with both feet by upgrading to a professional account, you can promote your business using Pinterest’s Promoted Pins. Promoted pins currently have a waiting list and is only available for certain businesses. The way it works is that once they choose a campaign, the business pays per engagement with customers, through close-ups, repins, or clicks. Pinterest stated that compared to the industry average, engagement rates for Promoted Pins are 2-5% higher.
Be Proud and Pin it.
So, the bottom line is, if you can get yourself noticed by more people, then it can potentially bring in work for you, and that is a good thing. Pinterest is an easy application to use, and you have some good customer-driven options as a business owner. So go ahead join 100 million monthly pinners! Start pinning your graphic design work and let Pinterest work for you.